ABOUT THE COLLECTION

Interscope Geffen A&M Records has created an ambitious initiative that will deepen the bond between the label and Historically Black Colleges and Universities (HBCUs) and provide support to these institutions, which have played a vital role in the careers of a number of the label’s artists and executives. Interscope Records has been a leading voice in urban music and culture since its founding in 1990, with early releases including Tupac Shakur’s 2Pacalypse Now, Dr. Dre’s The Chronic (with Death Row Records/Priority Records) and Snoop Dogg’s Doggystyle (in partnership with Death Row). 

The first phase of the initiative brought Interscope Records to three HBCU campuses – Howard University, Tennessee State University and Texas Southern University.

As part of the campaign, Interscope will make a $3 donation for every item sold to the related university. In addition, the Interscope/UMG will develop HBCU-specific scholarship offerings for prospective interns and mentors and connect HBCU undergrads with HBCU alumni employees for fellowships.

Additional activations will launch in Spring 2025 and, in the future, the initiative will encompass additional schools."